CHI Ionic Permanent Shine Color

Advanced American CHI 44 and Ionic Color TechnologyIFrame CHI 44: Ceramic and Far Infrared will provide maximum color penetration inside of the hair Ionic Technology: Ionic charge (+/-) will anchor the dyes deep inside of the hair CHI Ionic dyes deliver unbelievable radiance, shine and longevity Color Lock Complex: 30% longer lasting color, UV protection, adds essential moisture Silk cream base for added moisture, smooth and economical applications Ammonia-free providing complete color control with a pleasant fragrance Aloe: adds protection for sensitive dry scalp, moisture and shine, and healing properties Performance Longer lasting color with unparalleled shine Richer more vibrant reds Sensational true brunettes Fiery coppers Pre-mixed Coverage Plus for 100% gray coverage Exceptional High Lift Blondes for up to 5 levels of lift and deposit Confidence 4 easy steps to successful color every time Easy and logical steps to achieve target color No more complicated formulations No more guessing 87 luxurious vibrant colors for unlimited coloring possibilities 8 pre-mixed additives for total control To be mixed with CHI Color Generator Ammonia-Free CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine) When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level Available in 3 oz.