Shine Hair Color

Advanced American CHI 44 and Ionic Color Technology
CHI 44: Ceramic and Far Infrared will provide maximum color penetration inside of the hair
Ionic Technology: Ionic charge (+/-) will anchor the dyes deep inside of the hair
CHI Ionic dyes deliver unbelievable radiance, shine and longevity
Color Lock Complex: 30% longer lasting color, UV protection, adds essential moisture
Silk cream base for added moisture, smooth and economical applications
Ammonia-free providing complete color control with a pleasant fragrance
Aloe: adds protection for sensitive dry scalp, moisture and shine, and healing properties

Confidence
4 easy steps to successful color every time. Easy and logical steps to achieve target color. No more complicated formulations. No more guessing. 87 luxurious vibrant colors for unlimited coloring possibilities
8 pre-mixed additives for total control
To be mixed with CHI Color Generator
Ammonia-Free
CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine)
When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level
When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH level